Join forces to overcome difficulties together
——Investigation on the Current Situation and Development of Small and Medium Enterprises in Lishui City (Part 2)
Reporter Ding Xiaowei, Ye Haobo/Literary journalist Guan Wei/Image
Economic Weekly
five
LISHUIDAILY
Thursday, December 8, 2011
Responsible Editor Liu Shaobin
■ Contact phone number: 2154072 ■ Email: liusb1234@163.com
Technicians from Ouyi Bearing Company are testing products.
The current dilemma faced by small and medium-sized enterprises is like solving the Goldbach conjecture, where the problems are complex and the solutions vary. Everyone thinks of a way, comes up with ideas, and the Eight Immortals cross the sea, each displaying their divine abilities. There are always more solutions than difficulties. In addition to using one's own brains, everyone needs to contribute their wisdom and efforts——
After a financial crisis, there may be a threat of a double dip. The European debt crisis has once again pulled people back from the joy of economic recovery. Faced with the fierce market of investment like a tiger and real estate like a pig in the past few years, the manufacturing industry, which is growing slowly like a cow, has once again become the only option for entrepreneurs in the economic downturn.
We must do our main business well, and our main business is our core competitiveness, "said the entrepreneur without any concealment.
The hard wounds of land constraints, the tight financial chain, and the cold times of rising costs, as well as the complex problems of labor shortage and talent shortage, have more or less placed a heavy burden on the development of enterprises, constraining Lishui entrepreneurs from stepping out of the "Zhenlong Chess Game" of the economy.
It has become a consensus among entrepreneurs in difficult times to comprehensively enhance and elongate the industrial chain, from raw materials to sales, from talents to factories. However, this requires joint efforts from multiple parties.
Government awesome
Expand development space
Enterprises in Huzhen Town, Jinyun County lack factory buildings and development space. This is already a tacit fact.
Dozens of enterprises are queuing up to wait for important places, and the annual land use indicators are in the eyes of enterprises. The ones they win are like winning a prize, "said a worker from the Huzhen Town Work Office with great emotion.
Feifeng Sewing Machine Co., Ltd. is a "winning" enterprise. When it comes to the three story new factory building that will be built within the original factory area next year, Chairman Zhao Yuwan smiled and smiled. She led the reporter around the entire factory area and enthusiastically introduced her products.
In recent years, Feifeng, like its name, has experienced leapfrog growth. Due to the transformation and upgrading of the factory, it has started to produce special sewing machines, and the company's profits have skyrocketed. No one in the local area has made a special machine worth 8000 yuan. Feifeng's differentiated operation has filled the gap in sewing machines in Huzhen, achieving a win-win situation for Feifeng, upstream raw material suppliers, and downstream textile enterprises, "said Zhao Yuwan.
In the upstream of the industry, the raw material suppliers who used to drive into the Feifeng factory used to drive mini trucks for delivery, but now they drive medium-sized sedans worth over 200000 yuan; In the downstream of the industry, the vast majority of special sewing machines for domestic trade by enterprises are sold to the Guangdong region, helping enterprises achieve the transformation and upgrading of sewing machines in the textile industry at the lowest price.
And Feifeng's own development is even more remarkable. Originally, Huzhen was an unknown enterprise in the sewing machine industry. Through the development and production of special sewing machines, especially for sewing bags, sofas, and car seats, the enterprise has embarked on a fast track of industrial transformation and upgrading nationwide. Feifeng develops a special machine corresponding to the type of product that sells well in China, achieving the satisfaction of domestic customers with the word "special", fully exploring the foreign trade market, and basically holding the pricing power.
In the following years, when our factory is built, the usable factory area will be three times that of today. I am confident that on the basis of 130 employees, we can achieve a production value of one billion yuan! "Zhao Yuwan remains ambitious.
Don't forget the well digger when drinking water.
Zhao Yuwan has not forgotten the development opportunities that Huzhen Town provides for enterprises. Our company is not considered the largest and most powerful sewing machine enterprise in Huzhen Town, but it is precisely because of our growth potential that Huzhen Town has given us the opportunity to build factories on top of our original site. I am very grateful to the town government and the people who are optimistic about our company's development. Without their support, our success would lack motivation
The government will support the whole world, and enterprises will aim at the international market. In another two days, Zhao Yuwan will board a plane to explore new markets in Brazil. Although there is already no inventory in her warehouse, Zhao Yuwan, who has foresight and foresight, is looking for new markets for her upcoming triple production capacity expansion.
Enterprise tapping potential
Emphasis on elongating the industrial chain
External awesome is certainly a good thing, but it is more important for enterprises to use their own brains and seek for innovation.
Ouyi Bearing Company also lacks land and production capacity, which hinders its development potential. However, it does not lack the ambition of enterprise development.
Transforming our thinking and relying on it, Ouyi has embarked on a path with its own unique characteristics. Prepare with both hands, prepare for the long term, and prepare for the land. Continue to expand the brand and improve quality in the immediate future, allowing downstream enterprises to work for themselves and earn money together. However, you need to use the industry standards of Ouyi bearings.
Many industry insiders are aware that manufacturing ultra long bearings is Ouyi's technological strength, and for this reason, the enterprise has also applied for patents. As the saying goes, "third rate companies produce products, second rate companies provide services, and first-class companies set standards. Ouyi has established a set of brand standards, producing the most core technology on its own, and letting other well-known enterprises contract for itself to achieve mutual benefit and win-win situation. This is equivalent to other companies providing land and labor to Ouyi in disguised form, while Ouyi only uses the brand effect reasonably.
But the core issue is that other companies must use the product standards of Ouyi, and if they fail to meet the standards, they will return the goods. After all, quality is the life of a company.
As long as the quality is guaranteed, our brand has a very high reputation in the hearts of foreign investors! "Wang Huawen, the CEO of Ouyi Bearing, told the story of a foreign trade company's" cunning rabbit three caves ". Because foreign investors recognize the brand of Ouyi, they have placed orders for Ouyi products in foreign trade companies. But this unscrupulous foreign trade company secretly sent the order to a company in Jiangsu for production. Doing so by a foreign trade company violates industry rules, but it is a flexible approach to pursue maximum benefits.
But they do not have the excellent quality assurance of Ouyi bearings, which are counterfeit domestic brands. As a result, it can be imagined that the bearings of the shanzhai began to rust before being transported to foreign ports, and the quality was not up to standard. The foreign businessman investigated the cause and ultimately found out Ouyi Bearing Company.
After learning about it, Wang Huawen smiled calmly and said, "Our standards for Ouyi are not what ordinary enterprises can achieve." Fortunately, Wang Huawen kept an eye on it and left special marks on the bearings produced by Ouyi. After investigating the matter, the foreign trade company lost all its credibility, and the foreign merchants' loyalty to Ouyi's products was higher, earning Ouyi a good reputation.
Through this incident, Wang Huawen summarized that Ouyi, founded in 2006, had an annual output value of only 3.18 million yuan. In just four years, it could become a medium-sized enterprise with an annual sales of around 40 million yuan, and its products were self exported to 37 countries and regions. What do you rely on? Ouyi's rigorous technical research and development, as well as its long-term adherence to product quality, are the capital that has convinced the vast majority of enterprises in the industry and a convincing record.
cost control
Cost savings for factory opening in the country of origin
The furniture and decoration industries are upstream of the wood industry. The global real estate market has encountered a once-in-a-century financial crisis, resulting in the "butterfly effect" of this cold wave in the furniture market; The tightening regulation of the domestic real estate market has also led to a sharp contraction of the furniture domestic trade market; The decoration industry has been directly hit by the chain of rising prices, property market regulation, cooling consumer enthusiasm, and a decrease in the use of wood materials for decoration.
How can timber production enterprises with local characteristics in Lishui obtain survival space?
The local forestry resources in Lishui are well protected, and Ouke purchases timber from inland provinces such as Anhui and Jiangxi, which has raised transportation costs. Domestic oil prices remain high, with a slight decrease and a shortage of diesel fuel. Moreover, the cost of raw wood and labor is also rising, approaching the critical point of profit and loss for enterprises, Yang Weizhong, Deputy General Manager of Lishui Ouke Artificial Board Co., Ltd., firmly said, "We must change
With so many difficulties and constant cutting, the management is still chaotic. How can poverty lead to change, change leads to success, and success leads to longevity?
Ouke's approach is very practical, starting to open factories in the origin of wood, competing with the industry to compete in costs, and waiting for the cold winter of this wood industry to pass before the enterprise can take off again.
Ouke is preparing to invest its capital in places such as Lu'an and Bozhou in Anhui, opening factories, recruiting employees, reducing timber procurement and transportation costs, and reasonably controlling labor costs. Such investment has made the purchase price of wood cheaper; The locally recruited employees have no worries about working outside the city, and their demands for wages have also decreased; Not to mention the transportation cost, it directly eliminates the wood processing route from the origin of the wood to Lishui, and the finished products are directly shipped to downstream enterprises in Guangdong and other places.
In this way, capital maintains and increases in value during movement.
If costs are controlled, there will naturally be room for maneuver in sales prices, and market competitiveness will be improved. Deputy General Manager Yang Weizhong looked at the map of China in the office and planned to use Anhui, Jiangxi and other provinces as the main backyards of Ouke artificial boards, continuously injecting "superior skills" into the enterprise.
We don't compete with other companies in the market, we start with raw materials. If we are poor, we will change, and if we change, we will be able to adapt. "Yang Weizhong said," The following is the problem of how to adapt for a long time. If the new factory is successfully built, after the market resumes prosperity, Ouke will benefit from reasonable cost control in the long term, and the advantages will be more obvious.
Dealing with labor shortage
Skilled recruitment, heart for heart
Bite your teeth again and go southwest to have a look! "With a try mentality, Li Zhiguo arrived in Pu'er City, Yunnan Province. Led by the local township head, he braved the dust rising from the mountain, rode a motorcycle for a day, climbed mountains and waded through water, and visited various administrative villages, doing mobilization work one by one.
Who is Li Zhiguo? He is not a conscription cadre, let alone a technology envoy who helps farmers become rich. He is the General Affairs Minister of Zhejiang Jiali Industry Co., Ltd., and also holds the position of "Director of Recruitment Office", responsible for recruiting more than 100 workers who are in short supply in the enterprise.
The people in the southwest are very straightforward and offer us their best wine and vegetables: roasted chicken, roasted duck, grilled fish, and grilled meat. While doing as the Romans do, we have also established full trust with the farmers. They want to go out of the mountains to work, but lack courage. I will tell them, I guarantee that as long as you are diligent and hardworking, I guarantee that you will not be bullied when you work outside
Will the villagers believe Li Zhiguo's words? And then rush to Lishui, Zhejiang, thousands of miles away?
Li Zhiguo, who had been riding a motorcycle for a day, was already covered in dust and fatigue as he descended the mountain. He is not very confident in his mobilization work.
Is there no suitable labor force in Lishui? Li Zhiguo reluctantly said, "Yes, there are. We have also been to Songyang, Jingning and other places to recruit workers, but our results are not ideal." He told reporters that in fact, there are many middle-aged laborers in various counties of Lishui, who play mahjong and stroll around the park every day when they have nothing to do at home, but are unwilling to come out to work.
So you don't have to go so far to Yunnan, do you?
Lao Li said that he has also been to central provinces such as Hubei. A recruitment union sat down and received nothing.
This year, he didn't believe in this evil, so he decided to go to Pu'er, Yunnan and go to villages and households, but he didn't believe that he couldn't recruit workers.
The approachable old Li finally succeeded. More than 20 people! A huge breakthrough.
Three days later, in the urban area of Pu'er City, the local villagers kept their promises and arrived at the agreed location in groups from the mountains. A bus filled with more than 20 workers slowly starts, directly from Pu'er to Lishui Jiali! Lao Li sighed and said that a recruitment trip would cost Jiali 30000 yuan, and it was not easy to succeed once.
If you can recruit, you must also be able to maintain it. Jiali has also done a lot of work to ensure the stability of its workforce. For example, organizing internal basketball and karaoke competitions within the enterprise, hosting the Top 10 Singers Competition in the Development Zone, and so on. Employees' salaries are increasing every year, and their feelings for the company are also growing day by day. Everyone comes and doesn't leave.
Statistics show that by 2009, the proportion of the working age population aged 15 to 64 in China's total population had reached its highest point, and its growth rate will rapidly decline thereafter. In the context of rapid reduction in new labor and continuous increase in labor costs, enterprises must seek the best way to expand their workforce and retain workers in order to achieve greater development. Although the population dividend in China still exists so far, it is likely to disappear within 10 years. From this perspective, the director of the "Recruitment Office" still has a long way to go in the future.
Ten years ago, Ma Yun, Ma Huateng, and Chen Tianqiao each spent only 500000 yuan to establish "small and micro" enterprises such as Alibaba, QQ, and Shanda Network. Thirty years ago, Apple, the world's most valuable company, was born in a garage. Looking back now, these companies have become industry leaders. Large enterprises grow up from small businesses.
Famous economist Lang Xianping believes in summarizing Apple's experience that the success of the "small and micro enterprise" Apple in the United States lies not only in creating physical products such as iPhones and iPads, but also in fixing upstream partners, controlling costs, and increasing profits; And it integrates downstream service industries such as sales, gaming, software services, etc. In short, Apple's success is the perfect interpretation of the most popular business philosophy at present, which is to comprehensively enhance and elongate the industrial chain, which will make it easier to control costs, stabilize standards, establish a strong brand, and increase sales.
Stones from other mountains can be used to attack jade. To value small and medium-sized enterprises is to value the future of local economy.
Small and medium-sized enterprises in China are crucial to the national economy, providing over 75% of urban employment opportunities. The government's heating of enterprises in the cold winter is an inevitable choice; Banks need to raise small fish in order to meet the long-term needs of cultivating potential customers.
Seeking to explore and solve the dilemma of small and medium-sized enterprises is to support the future of Lishui's economy. The government and relevant departments are duty-bound to address this issue. In order to awesome to small, medium-sized and micro enterprises, local governments and relevant departments in our city have taken action to fully provide external support and build a blue sky for enterprise development.
In December of this year, our city adopted a centralized tax reduction approach to temporarily lower the payment ratios of basic medical insurance, unemployment insurance, work-related injury insurance, and maternity insurance for small and medium-sized enterprises in difficulties throughout the city. On the premise of ensuring that the social insurance benefits of enterprises are paid in full and on time, there is no gap in the social insurance fund, and the normal operation is maintained, this reduction is expected to benefit 5000 small and medium-sized enterprises in the city, reducing the burden on enterprises by 12 million yuan.
The Jinyun County government has issued the "Several Opinions on Supporting the Stable and Healthy Development of Small and Medium sized Enterprises" in response to the current difficulties in the development of small and micro enterprises. It has formulated nine specific measures to guide and leverage the role of private capital, improve the assessment of banking and financial institutions, and help enterprises solve difficulties in lending, in order to "reduce the burden" on small and micro enterprises in the county.
Qingtian County has made an initial financial contribution of 20 million yuan to establish a special emergency loan fund for enterprises in Qingtian County in response to difficulties in the operation of some enterprises in the county. This is an important measure to support the stable development of small and medium-sized enterprises in the county. In response to the difficulties in capital turnover faced by some enterprises, Qingtian has increased its financial support efforts and increased the tilt of credit funds towards small and medium-sized enterprises, ensuring the achievement of the target of 2.5 billion yuan in new loans set at the beginning of the year.
The Lishui City Center Branch of the People's Bank of China forwarded the "Notice on Seriously Implementing Stable Monetary Policies and Actively Supporting the Stable and Healthy Development of Small and Medium Enterprises" issued by the Hangzhou Center Branch of the People's Bank of China, ensuring that the credit growth rate of small and medium enterprises at the end of the year is higher than the average growth rate of all loans and higher than the average growth rate of small and medium enterprise loans in the province.
……
The action is still ongoing. We have reason to believe that with the joint efforts of the government and relevant departments, there are enterprises